LISA MCPHEE COACHING ACADEMY
The CEO Clarity Day™
For executives who've left corporate and are ready to build something real
You Left Corporate to Build Something of Your Own. So Why Does It Still Feel Like You're Just Figuring It Out?
The CEO Clarity Day™ is a focused, private 4-hour intensive that takes you from spinning — to a clear niche, a premium offer, your exact messaging, a pricing strategy, and a 90-day plan to get your first clients. All in one day. Just you and me.
Only 4 spots available per month
Questions? DM me on LinkedIn
Here's What Nobody Tells You About Leaving Corporate
You made the leap.
You left the title, the salary, the meetings you never wanted to be in — and you started building something that actually feels like yours.
But here's what nobody warns you about:
All that confidence you had inside corporate? It gets shaky the moment you're building for yourself.
You know you're good. You know your experience is real and your expertise is valuable.
But you can't quite land on:
→ What your business is actually called and what it's about
→ Who specifically you help and how to describe them
→ What your offer is — and whether it's priced right
→ How to talk about what you do so that people immediately get it
→ How to attract clients without feeling like you're chasing or convincing
So you're watching the webinars. Reading the books. Tweaking the LinkedIn profile. Consuming other coaches' content and wondering why it isn't clicking for you.
But consuming is not building. And every month you spend in "figuring it out" mode is a month of income, momentum, and confidence you're not getting back.
Sound familiar?
This Isn't a Capability Problem. It's a Translation Problem.
You have led teams, delivered results, managed complexity, and driven outcomes at a level most people never reach.
That experience is real. That expertise is valuable. That credibility is yours.
But here's the thing no one in the business-building world talks about:
Expertise does not automatically translate into a sellable offer.
Leadership does not automatically translate into positioning that attracts clients.
Experience does not automatically translate into a message that makes someone say "yes, I need to work with you."
This gap — between who you are and what the market can understand and buy — is what I call the Authority Gap.
And closing it isn't about working harder, doing more research, or getting another certification.
It's about sitting down with someone who knows how to translate your brilliance into a business.
That's exactly what we do together on your CEO Clarity Day.
Introducing: The CEO Clarity Day™
A focused, private 4-hour 1:1 intensive designed specifically for executives who have left — or are leaving — corporate and are ready to turn their expertise into a clear, premium, sellable business.
No group calls where you wait for your turn. No 12-week program that takes months to see results
No more figuring it out alone. One focused day. One expert in your corner.
Complete clarity on what you're building, who you serve, what you charge, and how to talk about it — so you can start getting clients immediately.
You don't just get coaching. You walk away with a business foundation that's ready to execute.
The CEO Clarity Day™
By the End of Our Day Together, You Will Have:
1. Your Defined Niche & Positioning
Exactly who you serve, what problem you solve, and how to own that space confidently. No more second-guessing. No more vague answers when someone asks "so what do you do?" You'll have the clarity to answer that question like you own it — because you will.
2. A Fully Built Premium Offer
A clear, outcome-based coaching or consulting offer priced at $5K–$20K that you can sell confidently from the moment we finish. Not a rough idea. Not a concept to keep refining. A real, complete offer you can put in front of clients this week.
3. Your Core Messaging
The exact words to describe what you do so that your ideal clients immediately think "that's for me." We'll write your positioning statement, your elevator pitch, and the language you'll use across LinkedIn, your website, and every sales conversation. No more stumbling. No more over-explaining.
4. Your Pricing Strategy
Confidence in what to charge and exactly how to present it so you stop undervaluing your expertise. You've spent decades building skills that deliver real results. We'll make sure your pricing reflects that — and we'll work through any mindset blocks that have been keeping you small.
5. A LinkedIn Content Strategy
A simple, repeatable weekly content framework for LinkedIn that builds your authority and attracts your ideal clients — without spending hours every day creating content. You have 12,000 potential clients following you. We'll make sure your content is converting them.
6. Your 90 Day Action Plan
A clear, prioritized roadmap for your next 90 days so you walk away knowing exactly what to work on, in what order, and why. No more starting each week unsure of where to focus. You'll have a plan — and the confidence that it's the right one for where you are.
I'm ready to book my CEO Clarity Day™
Here's Exactly What Happens
Step 1:
Before Your Day
Once you book your spot, you'll receive a detailed pre-session questionnaire.
This ensures we don't spend a single minute of our four hours getting oriented — we start at depth from minute one.
I'll come to our session already knowing your background, your goals, your challenges, and where you're getting stuck.
You show up ready to build.
Step 2:
Your CEO Clarity Day
(4 Hours via Zoom)
Hour 1: Your niche, positioning, and the authority you already have
Hour 2: Building your premium offer and pricing it with real confidence
Hour 3: Your messaging — the exact words that attract the right clients
Hour 4: Your 90-day action plan and LinkedIn content strategy
This is a working session, not a lecture. We build things together, in real time. You won't be watching slides — you'll be creating the foundation of your business.
Step 3:
After Your Day
Within 24 hours of our session, you'll receive a full written summary of everything we built together — your niche, offer, messaging, pricing, and 90-day plan — formatted and ready to implement.
Fourteen days later, we have a 30-minute follow-up call to support your implementation, answer any questions that have come up, and keep your momentum going.
Here's What Happens When Executives Stop Spinning and Start Building
Cindy's Story
Amy's Story
Cathryn's Story
This is for you if you're saying...
“I’ve spent 20+ years being the go-to in corporate and I’m not starting over.”
“I want a business that reflects my values and my lifestyle.”
“I’m done with low-ticket hustle. I want premium positioning and clients.”
“I’m coachable, driven, and ready to move, but I want guidance that gets me.”
This is not for you if you're saying...
You're looking for someone to build your business for you while you sit back
You're not yet committed to leaving corporate or building your own business — if you're still "maybe someday," this isn't your moment
You want a course to passively consume — this is a high-intensity working session, not education
You're not willing to show up fully prepared and ready to make decisions
Hi, I'm Lisa McPhee. I spent over two decades in corporate leadership and global consulting — and I know exactly what it feels like to leave that world with more expertise than most people will ever have, and still struggle to turn it into a business.
At 49, I reinvented everything. I built a coaching business from scratch, developed a methodology for helping executives close the Authority Gap, and now I help people like you do what I did — faster, and with a lot less spinning.
I'm not here to hand you a template or a formula. I'm here to sit with you, understand your specific background, your specific goals, and your specific blocks — and build something that is entirely, authentically yours.
The CEO Clarity Day is the most focused, direct support I offer. If you're ready to stop circling and start building, I'd be honoured to spend that day with you.
Your Investment
The CEO Clarity Day™
$3000
4-hour private 1:1 intensive via Zoom
Detailed pre-session questionnaire
Full written summary of everything we build, delivered within 24 hours
30-minute implementation follow-up call at Day 14
"$3,000 feels like a lot right now."
I hear this. And I want to be honest with you about it.
$3,000 is a lot if you walk away with nothing but good feelings and a few notes.
But here's what you're actually walking away with: a $5K–$20K offer you can sell immediately. And if you land one client in the next 30 days — which is absolutely possible — you've returned 1.7x to 6.6x your investment. In a single month.
The more honest question is this: What is another six months of spinning actually costing you?
Not just in money you're not making. In confidence you're losing. In time you're not getting back. In the business you've been delaying because the foundation isn't clear yet
The real risk isn't investing $3,000 in a day that changes everything.
The real risk is another six months of doing it alone.
$3,000 · Only 4 spots per month · Secure payment
Not sure if this is right for you? DM me on LinkedIn before you book
Questions? Here Are the Honest Answers.
What if I don't know my niche yet?
That's exactly what we'll figure out together. In fact, this is one of the most common places clients are when they come to a CEO Clarity Day. You don't need to come in with the answer — you need to come in with a willingness to find it. That's what we'll do in Hour 1.
Is one day really enough to build all of this?
Yes — because of how we prepare. Your pre-session questionnaire means I know your background, your experience, your goals, and your challenges before we ever open Zoom. We don't spend a minute catching up. We spend four hours building. Clients consistently describe leaving the session with more clarity than they got in months of trying to figure it out alone.
What if I've already started and have some pieces in place?
Bring everything you have. We'll audit what's working, strengthen what's weak, and fill the gaps. Some of my most valuable CEO Clarity Days are with clients who have something built but know it's not quite right — and we spend the day fixing the foundation so everything else clicks into place.
I've invested in coaching before and didn't get results. How is this different?
I hear this often, and I take it seriously. The difference is that this isn't advice-giving or accountability coaching. This is a working session where we build your actual business assets together, in real time. You leave with things — not just insights. A real offer. Real messaging. A real plan. If you've had coaching that left you with good ideas but nothing to actually use, this is different.
How many spots are available?
I limit CEO Clarity Days to 4 per month. This is high-touch, intensive work and it deserves my full attention and energy. When those spots are filled, the next opening will be the following month. If you're considering it, I'd encourage you not to wait.
What happens after the day? Can I continue working with you?
Yes, and it's a natural next step for many CEO Clarity Day clients. If you want continued support beyond our day together, we can explore a monthly coaching retainer or the CEO Authority Advantage™ Accelerator — my 12-week premium program. We'll talk about what makes sense for you at the end of our session. There's no pressure — the day is designed to be powerful and complete on its own.
What if I book and then can't make it?
Life happens. If you need to reschedule, reach out at least 48 hours before your session and we'll find another date. Because spots are limited, I'm not able to offer refunds once booked — but I will always work with you to find a time that works.
You've Already Done the Hardest Part.
You left corporate.
You made the decision to build something of your own.
You took the leap that most people only talk about.
The clarity you're looking for isn't months away.
It's one focused day away.
I only work with 4 CEO Clarity Day clients per month — because this work deserves my full attention, and you deserve more than a slot on a crowded calendar. If you're ready to stop spinning and finally build the business your experience deserves — I'd be honoured to spend that day with you.
Let's build it.
Secure your spot · Only 4 available per month
With so much belief in what you're building,
Lisa McPhee CEO | Business Coach | Lisa McPhee Coaching Academy
Questions before you book? DM me on LinkedIn — I'm a real person who actually replies.
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